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My journey began in Panama City. I founded Adds Media Group, steering the company to become a beacon of innovation and client satisfaction in digital marketing through consulting and digital services.
Today, I lead cross-functional teams at Brandmates, ensuring project excellence for clients in SaaS, biotechnology, and real estate technology. My role extends beyond managing client accounts and projects; I foster environments where creativity and productivity bloom together.
At the core of my professional drive is a profound passion for product marketing, where the fusion of market insight and strategic communication can ignite brand growth and product success.
My commitment extends beyond launching products; it’s about creating stories that live and evolve with the market. Whether it’s dissecting complex data to extract actionable insights or orchestrating go-to-market strategies that synchronize cross-functional teams, my goal is always clear: to enhance product value and build and sustain competitive advantage.
Embracing the fast-paced evolution of digital tools and platforms, I leverage my expertise in SEO, digital advertising, and analytics to ensure that every product campaign is insightful, measurable, and impactful. By integrating consumer feedback into continuous product improvement, I help bridge the gap between user expectations and business objectives, fostering a cycle of innovation and customer satisfaction.
At the heart of my professional ethos lies a relentless drive for innovation, underpinned by a profound curiosity about the intersection of technology and consumer behavior. I am dedicated to harnessing cutting-edge technology to anticipate market trends and develop marketing strategies that engage and captivate.
My approach is data-driven and deeply analytical, utilizing the latest advancements in digital marketing tools such as GA4, Google Search Console, and Meta Ads to draw meaningful insights that shape impactful campaigns. This technical proficiency ensures precision in targeting and optimization, allowing for agile responses to evolving market dynamics.
Innovation is not just about leveraging new tools, but also about thinking creatively to solve problems and create opportunities. I lead by example, fostering a culture of experimentation within my teams, and embracing both successes and learnings from failures. This mindset drives the growth of the products I manage and cultivates an environment where creativity and strategy thrive, leading to sustainable business success.
In today’s fast-paced world, success isn’t just about working harder; it’s about working smarter. As a seasoned professional, I firmly believe in maximizing efficiency through the strategic use of technology. My approach focuses on streamlining processes to enhance productivity and achieve more in less time—without compromising quality.
LEAD ACCOUNT MANAGER
Berkeley, California
I have a proven track record of leading and completing more than 12 client digital marketing projects across SaaS, biotechnology, and real estate technology sectors, all delivered on time, within budget, and to the highest quality standards.
My leadership includes successfully building and maintaining high-performing, collaborative teams known for exceptional retention rates. I am adept at identifying and mitigating project risks, continuously refining management methodologies, and enhancing operational workflows, which has significantly improved organizational performance. My effective stakeholder communication and relationship management skills have consistently secured high-value contract renewals for the agency.
FOUNDER & DIRECTOR
Panama City, Panama
I founded and established a digital marketing firm recognized for its diverse client portfolio across various sectors such as food, e-commerce, construction, hospitality, events, and retail. Our client list includes prominent corporations like JSL Foods, Agencia NHS, and Oh Toro Ramen Franchises, alongside other businesses, reflecting our versatility and expertise.
My commitment to cultivating trust-based, long-term client relationships has been instrumental in our sustained profitability and reputation as a preferred consultant and outsourced digital services provider.
PRODUCT MARKETING MANAGER
Panama City, Panama
I spearhead the marketing initiatives for two distinct product lines catering to both B2C and B2B markets. My role involves deep collaboration with cross-functional teams to drive comprehensive go-to-market strategies that ensured successful product launches and sustained target customer awareness.
A significant part of my role was to empower the sales team with the tools and knowledge necessary for success. I developed key sales materials, such as pitch decks, product datasheets, and case studies, that helped articulate the value proposition effectively to prospects and clients. Additionally, I conducted regular training sessions to ensure the sales team was well-versed in the product features and benefits.
SALES MANAGER
Panama City, Panama
I successfully generated and sustained an incremental monthly recurring revenue of over $280K while expanding the client database by 200%. I managed a three-person in-house sales team, overseeing promotions from within the ranks. Additionally, I optimized logistics and route scheduling for a 10-person delivery team, significantly enhancing operational efficiency.
My strategic input included conducting market research and leading vendor negotiations, which opened up substantial new revenue streams. I also collaborated closely with the CEO to create a product catalog that effectively highlighted new product lines, playing a pivotal role in product strategy and marketing.
LEAD ACCOUNT MANAGER
Berkeley, California
I have a proven track record of leading and completing more than 12 client digital marketing projects across SaaS, biotechnology, and real estate technology sectors, all delivered on time, within budget, and to the highest quality standards.
My leadership includes successfully building and maintaining high-performing, collaborative teams known for exceptional retention rates. I am adept at identifying and mitigating project risks, continuously refining management methodologies, and enhancing operational workflows, which has significantly improved organizational performance. My effective stakeholder communication and relationship management skills have consistently secured high-value contract renewals for the agency.
FOUNDER & DIRECTOR
Panama City, Panama
I founded and established a digital marketing firm recognized for its diverse client portfolio across various sectors such as food, e-commerce, construction, hospitality, events, and retail. Our client list includes prominent corporations like JSL Foods, Agencia NHS, and Oh Toro Ramen Franchises, alongside other businesses, reflecting our versatility and expertise.
My commitment to cultivating trust-based, long-term client relationships has been instrumental in our sustained profitability and reputation as a preferred consultant and outsourced digital services provider.
PRODUCT MARKETING MANAGER
Panama City, Panama
I spearhead the marketing initiatives for two distinct product lines catering to both B2C and B2B markets. My role involves deep collaboration with cross-functional teams to drive comprehensive go-to-market strategies that ensured successful product launches and sustained target customer awareness.
A significant part of my role was to empower the sales team with the tools and knowledge necessary for success. I developed key sales materials, such as pitch decks, product datasheets, and case studies, that helped articulate the value proposition effectively to prospects and clients. Additionally, I conducted regular training sessions to ensure the sales team was well-versed in the product features and benefits.
SALES MANAGER
Panama City, Panama
I successfully generated and sustained an incremental monthly recurring revenue of over $280K while expanding the client database by 200%. I managed a three-person in-house sales team, overseeing promotions from within the ranks. Additionally, I optimized logistics and route scheduling for a 10-person delivery team, significantly enhancing operational efficiency.
My strategic input included conducting market research and leading vendor negotiations, which opened up substantial new revenue streams. I also collaborated closely with the CEO to create a product catalog that effectively highlighted new product lines, playing a pivotal role in product strategy and marketing.
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